Bundaberg Regional Council has recently, in-line with its investment attraction strategy (Invest Bundaberg), commissioned the AEC Group to produce the Bundaberg Region Short-Stay Accommodation Demand Study. The purpose of the study is to gain a better understanding of the short-stay accommodation market and provide analysis and recommendations in regards to the future demand for accommodation and the business and tourism accommodation development requirements in the region.
The Bundaberg region received just over 600,000 domestic overnight visitors in the 2014-15 financial, representing year on year growth of 14.8%. In the same period international visitor numbers increased to over 37,000; growth of 14.4% on the previous year. The substantial domestic overnight market (about a third of all visitors), is dominated by visitors from Brisbane and various other parts of Queensland (including Central Queensland, Sunshine Coast, Fraser Coast and Darling Downs).
Trends indicate future growth in the tourism market, as strong branding for attractions such as the Mon Repos turtle rookery successfully capture the southern states markets. Furthermore, the business travel numbers also continue to grow, often around the strong agribusiness sector.
Site assessments were carried out on a variety of identified parcels to evaluate their attractiveness and future potential for accommodation development. By and large, most of the sites assessed would be suitable for some type of accommodation development.
For further information on accommodation investment opportunities contact Invest Bundaberg here.
Click here for flyer and more information
Click here for Development Consultant's Preliminary Assessment